Figures of Speech in Advertising
You are probably familiar with many figures of speech, which are phrases or words used in different ways than their literal meanings. Figures of speech emphasize, clarify, or embellish spoken and written language; thus, advertising campaigns often employ figures of speech to catch consumers' eyes, make them smile, and make them remember the product advertised. Simile, metaphor, hyperbole, and personification are commonly used figures of speech, though advertisers use less common types as well. The following article introduces five less common figures of speech that can be used in advertising and beyond.